Intelligent marketing & sales is dynamically developing and aims at optimizing the effort of sales and marketing departments. An excellent tool for that is Smart Sonar. Big Data is employed in designing customer journey. Hybrid intelligence allows to collect, process and utilize Big Data. They consist of the in-built mechanisms and algorithms that let us predict potential interest, future patterns, and more importantly cognitive architecture of customers.

Smart Sonar focuses on analysing the data of customers, finds interconnectivity and correlations between all their interactions leading to the customer journey. It delivers dynamic personalized content and offers all channels; in other words, it optimizes customer acquisition and maximizes marketing campaigns.

This cutting-edge tool provides insight into customer purchase history, buyer’s journey, personalized product recommendations according to what the algorithm deems most likely to be bought, and analyses the way products correlate in categories, allowing for highly engaging and eye-catching offers to be delivered to targeted clients.